FOR IMMEDIATE RELEASE

MAKE POVERTY HISTORY “BANQUET”

SINGAPORE – ONE (SINGAPORE) – a society dedicated to raising public awareness and taking concrete actions to Make Poverty History – is holding a Hunger “Banquet” on Wednesday 20 September to drive home the nature and randomness of poverty. This “Banquet” will be co-hosted by and held at MTV, which supports the call for action against poverty and has a long history of providing a platform in support of pro-social issues.

Brought to Singapore for the first time, the Make Poverty History "Banquet" is a powerful
simulation game that uses visual representations and role-playing. Participants will have the
opportunity to vividly experience emotions that are raised when faced with poverty as well as
to think more about poverty’s causes.

Images from the event can be seen here

“The root causes of hunger are not about a lack of food. Our planet produces enough food to
feed every woman, man, and child,” says ONE (SINGAPORE) President Michael Switow.

“Fair trade, debt relief, fighting corruption and additional resources for basic needs –
education, health care, clean water and food – will transform the future and hopes of an
entire generation.”

MTV, in support of pro-social issues, regularly offers its audiences opportunities for direct
dialogue with leaders. “We’re glad to be able to contribute for a worthy cause such as this, to
help spread awareness of poverty to Singaporeans and the world delegates congregated here, “ said Christopher James, Senior Vice President, General Manager, MTV Networks Asia (SEA).

MTV's other pro-social activities include the award-winning Staying Alive campaign, a multimedia global HIV and AIDS prevention campaign launched in 1998.

MTV will also further support ONE (SINGAPORE)’s Make Poverty History campaign by broadcasting the 30-sec Singapore CLICK Video clip (English version) on the MTV Channel from 23 October to 5 November 2006.

 The CLICK Video, featuring foreign and local celebrities, was launched to raise awareness of child poverty in the Make Poverty History campaign. “As MTV reaches more than 300 million households in Asia Pacific, we hope to significantly extend the outreach of the campaign by generating awareness amongst MTV’s target audience.” said Tan Sian Ju, Senior Director and Head of Creative and Content for MTV Networks Asia (SEA).

As the World Bank and International Monetary Fund Annual General Meetings come to a
close, ONE (SINGAPORE) calls on the international financial institutions – and the thousands of delegates who have travelled from overseas to attend – to give developing nations a greater voice and to take heightened steps to eradicate poverty.

We also call on Singaporeans to become more involved in the community and to offer aid and opportunities to the poor both at home and overseas.

More than 190 United Nations members have signed on to the Millennium Development
Goals, a set of time-bound concrete targets to halve abject poverty by 2015 and eradicate it
completely by 2025. People around the world are calling out en masse for these signatories
to follow through at a faster rate with their commitments and obligations to make poverty
history.

In addition, the World Bank and the IMF can do more to alleviate the debts of the world’s
poorest countries and reduce the number of conditions attached to their loans. In cases
where debts have already been cancelled – thanks in part to pressure by civil society groups
around the world last year – developing countries have found new resources to dedicate to
basic livelihood issues.

Date: Wednesday 20 September
Time: 7:00 pm arrival; 7:30 pm event starts
Venue: MTV Asia (balcony)
Address: 317 Outram Road #03-02 Concorde Shopping Centre, Singapore 169075

Local celebrities including MTV VJs Colby, May and Choy, and Sheikh Haikel are also
expected to attend and participate in the event.
“As a community – and as individuals – we can eradicate poverty, eliminate hunger and
create a better safer world for all. ONE by ONE . . . by ONE!” says Switow.

Media Contacts
Michael Switow
President, ONE (SINGAPORE)
Tel : 6827-9665
E-Mail : switow@onesingapore.org

Izuan M Rais
Secretary, ONE (SINGAPORE)
Tel : 9007 5579
E-Mail : izuan@onesingapore.org

Shane Lee
Manager, Marketing & Communications
MTV Networks Asia (SEA)
T: +65 6733-9126
M: +65 9387-1376
F: +65 6733-6518
E: leese@mtv-asia.com

Denise Tan / Charlene Liew
Vibes Communications (PR for MTV)
T: +65 6737-8883
M: +65 9187-8530
F: +65 6737-9010
E: denise@vibescomm.com.sg /
charlene@vibescomm.com.sg

ABOUT ONE (SINGAPORE)
ONE (SINGAPORE) is a locally registered society dedicated to raising public awareness and
taking concrete actions to make poverty history.
More about ONE (SINGAPORE) can be found at www.onesingapore.org.

ABOUT MTV NETWORKS ASIA PACIFIC
MTV Networks Asia Pacific comprises three distinctly branded media entities in the region
reaching more than 300 million households: MTV, the world’s largest television network and
the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand
dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers
connected to the music they love. In Asia Pacific, MTV and Nickelodeon’s businesses also
include branded consumer products, programme sales and digital media comprising of 13
websites and mobile platforms. MTV Networks Asia Pacific has a total of 19 channels which
are seen via 24-hour and programming blocks.www.mtvasia.com www.nicksplat.com

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